Sep
07
Twitter Adds Sponsored Messages on Periscope
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Twitter has introduced a new way to monetize live content on the platform by opening Periscope to the Amplify program.
Amplify is an advertising product that pairs brands with content creators, typically for pre-roll video ads, but it doesn’t look like Periscope will incorporate pre-roll ads anytime soon.
The Periscope ad product will debut on Andy Roddick’s broadcast…
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