Jun
16
Twerking Rabbits and Horse Heads: Why Fiat Is Running GIFs on TV
Posted in: Uncategorized
One of the nice things about having the advertising track record of Chrysler CMO Olivier Francois is that you can take risks.
His most recent one? A GIF-driven ad campaign for Fiat USA.
Last week, viewers might have noticed a TV commercial in which a GIF shows someone in a rabbit suit twerking against a Fiat. It then cuts to a Fiat driver wearing a horse mask over the caption, “Deal With It.”
Post a Comment