Mar
12
TV’s Biggest Media Companies Team Up to Create an Addressable Advertising Standard
Posted in: UncategorizedFor the past decade, publishers have referred to addressable as the “holy grail” of TV advertising. And now many of the industry’s biggest media companies–including Disney, AT&T, Comcast and Discovery–are joining forces to help finally make it a reality, by creating an addressable advertising standard for smart and connected TVs. The new consortium is tackling…
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