TV networks beware: Auto ad spending growth will slow to a crawl this year
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Global automotive ad spending growth will slow considerably this yeara potentially ominous sign for TV networks that rely heavily on the sectoraccording to a new forecast.
Publicis Groupe-owned Zenith projects auto spending to grow by just 0.8 percent, down from 1.5 percent growth in 2018. The report, issued today, covers 14 marketsincluding the U.S., U.K., China, Brazil and Indiathat account for 76 percent of global spending for all categories. Automotive spending in those countries totaled $35.5 billion in 2018.
“Auto brands are expecting a tough year in 2019 as they face continued tension in trading relations, particularly between the U.S. and China, and the possible imposition of car import tariffs in the U.S. making it more expensive for manufacturers to source raw materials and parts, as well as to sell across borders,” Zenith stated.
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