TV Broadcasters Make Nostalgia Push With Fall Season — Again
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TV viewers will be forgiven if they feel a sense of deja vu when new shows debut in September. With competition from cable and the web growing, broadcasters are leaning more on past successes and big names to find fresh hits.
NBC is reviving “Ironside,” a hit police drama from almost 50 years ago. Fox is bringing back Kiefer Sutherland in “24” after three years on the shelf and ABC is anchoring a night of new shows with a spin-off from parent Walt Disney Co.’s “Avengers” movie. Shows based on “Dracula,” “Alice in Wonderland” and “The Legend of Sleepy Hollow” are also on network schedules.
Known concepts with big-name actors are a proven way to grab viewers, said Neal Baer, exec producer of NBC’s “Law & Order: Special Victims Unit” for 11 years. A star’s name can make a show stand out early on, providing comfort to programmers without necessarily boosting costs that can run as high as $4 million for a single hour of TV.
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