Oct
21
TV Ad Prices: ‘Idol’ No Match for Football
Posted in: Uncategorized
Football has tackled Fox’s falling “Idol.”
For at least five years, “American Idol” has been TV’s costliest show for advertisers, according to Advertising Age’s annual survey. But the price of a 30-second spot in Fox’s singing showcase has fallen faster than Nicki Minaj changes wigs, allowing NBC’s “Sunday Night Football” to do an end run on rates.
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