Tuesday Wake-Up Call: Netflix's 'Black Mirror' storytelling experiment, and Google's new ad chief
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Remember the “Choose Your Own Adventure” books of your childhood? Netflix reportedly is planning some new programming with a similar storytelling format, Bloomberg News reports. Viewers “will get to choose their own storylines in one episode of the upcoming season of ‘Black Mirror,’ the Emmy-winning science-fiction anthology series,” Bloomberg says. We can’t wait to see it. Just one request, though. The real world seems dystopian enough right now is it too much to ask for one storyline that ends with a happily-ever-after?
Changes at the top
Monday brought some big personnel changes in Silicon Valley. First, Adam Mosseri, Instagram’s current VP of product and the former head of Facebook’s news feed, will lead Instagram, the company announced. Kevin Systrom and Mike Krieger, who co-founded the photo-sharing app, announced their exit last week amid reports of tensions with parent company Facebook.
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