Try These Experiments to Drive More Site Visitors
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The phrase “SEO is dead” is searched for about 210 times each month, indicating a handful of marketers aren’t sold on the value of search engine optimization for driving website traffic. But SEO is not dead, or dying. In recent years, it’s become an art form that requires the right mix of advertising and marketing tactics, all working in unison.
Google processes over 3.5 billion searches per day, so we shouldn’t undervalue SEO as a marketing technique. A few years ago, holding the number one spot in a Google search meant you’d get 50% of all the clicks. Zero Limit reported the first five organic results on a Google search page now account for 67% of clicks, and the results from 6 to 10 account for less than 4%. Climbing website rankings can make a tremendous impact on website traffic.
Think of building a strategy for gaining website visitors like building a mix tape: you should only focus your time and energy on the very best (and highest yielding) techniques. It’s not just about getting a high number of people to your website. You want the right kind of people — people who might eventually buy your product or service. And while you can’t cheat the SEO system, it’s possible to experiment with some quick moves to see an uptick in traffic. Here are a few ideas:
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