Hasta La Creative!

Following months of no TV advertising, the Trump campaign has not only begun paying for TV exposure, it appears to be using data and analytics while doing it. Information obtained by Ad Age from National Cable Communications indicates a turning point in Donald Trump’s TV buying strategy.

The initial signals point to a data-driven approach that on the surface mimics the data-informed TV strategy employed by President Obama’s 2012 campaign and Hillary Clinton’s current campaign for the White House.

The Trump campaign recently placed TV buys on around 40 cable networks in Virginia, many of them on non-traditional channels such as Animal Planet, Food TV, Oxygen, Syfy and Travel Channel.

Continue reading at AdAge.com