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The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk

Editor’s note: Here’s the 30th installment of the 2016 Presidential Campaign Ad Scorecard. The chart below represents a collaboration between the Ad Age Datacenter — specifically, Kevin Brown, Bradley Johnson and Catherine Wolf — and Kantar Media’s Campaign Media Analysis Group (CMAG), together with Ad Age Digital Content Producer Chen Wu. Some context from Simon Dumenco follows. –Ken Wheaton

Here we are in the general election, and it still doesn’t really feel like the general election — at least when it comes to the presidential campaign advertising landscape. Or maybe, more accurately, it halfway does, with Team Clinton doing the overwhelming amount of spending.

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