Trump's Politics Are Alienating His Best Customers
Posted in: UncategorizedIf Donald Trump is headed back to his Manhattan offices in two months, and not the White House, he’ll be returning to a brand that’s been dramatically reshaped by his two-year political adventure. Maybe not in a good way.
“The Trump brand used to be one-dimensionally focused on success. It was simple and relevant to a large audience,” said Allen Adamson, founder of consulting company BrandSimple. “Now it’s more complex and polarizing and relevant to a smaller market segment.” That’s because there’s a mismatch between Trump’s voter base and his target consumers, branding experts like Adamson say. And the data trickling in from the tourism and real-estate industries backs them up.
A walk around the lobby of the Trump Tower on Fifth Avenue in New York suggests one reason why. On a recent afternoon, a Tennessee family in matching khaki shorts browsed through merchandise in the building’s store; a young, tattooed couple with backpacks ate ice cream in the food court. The crowd was there to get photos taken in front of the gold-lettered Trump name above the entrance; they didn’t appear to be in the market for $500-a-night hotel rooms.
Post a Comment