Trump's Last-Minute $140 Million Ad Blitz Is Starting to Happen
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The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk
Editor’s note: Here’s the 33rd installment of the 2016 Presidential Campaign Ad Scorecard. The chart below represents a collaboration between the Ad Age Datacenter — specifically, Kevin Brown, Bradley Johnson and Catherine Wolf — and Kantar Media’s Campaign Media Analysis Group (CMAG), together with Ad Age Digital Content Producer Chen Wu. Some context from Simon Dumenco follows. –Ken Wheaton
The running narrative of Campaign Scorecard over the past couple of months: Donald Trump’s campaign has been spending a relative pittance on TV and radio advertising compared to Hillary Clinton’s campaign. But in Ad Age’s Sept. 12 cover story, I speculated that Trump was “conserving cash for an October all-out attack-ad blowout against ‘Crooked Hillary.'”
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