Hasta La Creative!

If there’s been one consolation about President Trump’s Twitter obsession, it’s been that his tweets, because they’re tweets, are over so quickly.

Trump famously rambles on in his speeches and extemporaneous comments IRL, but on Twitter he would shut up more or less quickly because he had towe all had to. (Sure, he sometimes went on tweetstorms, but those were over pretty quickly, too. A five-tweet tweetstorm of 140-character tweets, after all, was still just 700 characters.)

Now Twitter, in expanding its tweet-length limit from 140 to 280 characters, has effectively invited the world’s most notorious Twitter addict to double down. It’s as if the bartender, upon seeing the drunk drain his Stoli, has said “One more for the road?”

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