True Grit: Linda Kaplan Thaler on the Importance of Sweat Equity
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Linda Kaplan Thaler, chairman of Publicis New York, steered many iconic campaigns, including the famous “Yes, Yes, Yes” ads for Herbal Essences in 1994.
Ms. Kaplan Thaler, who was named one of Ad Age’s 100 Most Influential Women in Advertising for her innovative work and diverse, public career, talked on the phone about her experiences and her upcoming talk at Ad Age’s Small Agency Conference in Boston on July 30. The conversation has been condensed and lightly edited.
This year, Ms. Kaplan Thaler was inducted in the Advertising Hall of Fame for accomplishments including founding the Kaplan Thaler Group in 1997, and she cowrote a book with Robin Koval, “Grit to Great: How Perseverance, Passion and Pluck Can Take You from Ordinary to Extraordinary.”
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