Apr
21
Tropico: True colors
Posted in: Uncategorized
For the new Tropico campaign, the objective was to deepen the “True Colors” communication territory and to make the brand a real springboard for its core target,
through the highlighting of three talents:
Kauda Pharaon – designer and creator,
Abdoulaye Traoré – actor, model and dancer,
Lean Chihiro – musical artist with a passion for pop culture.
An ode to plurality, testifying to the energy and optimism of a whole generation.
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