TripAdvisor Animates Its Owl — and Gives It a British Accent
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Lots of people go to TripAdvisor for reviews on travel destinations — and then go somewhere else to book the trip. So as the summer travel season heats up, TripAdvisor, which competes in the growing online travel agency sector with Trivago as well as with Airbnb, is turning to more TV as well as a little furry friend to remind people it has one-stop shopping.
“People know us for our reviews and our contentwe have huge traffic for that,” said Neela Pal, VP-brand marketing at 17-year-old TripAdvisor. “They don’t know that you can look at any hotel and get all the prices from over 200 sites and book through us.”
In the new spots, which will run nationally in a mix of 30-and-15-second commercials and in longer lengths in Europe, a tiny owlan evolution from TripAdvisor’s logourges consumers to use TripAdvisor to find the lowest price. In one spot, the owl is getting measured for a custom-fit spa robe. The ads are part of TripAdvisor’s “Latest Reviews, Lowest Prices,” tagline.
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