Hasta La Creative!

Media
Transport Accident Commission

Reality Cheque shows exactly how much it will cost if you decide to drive home after a few drinks—by placing the costs on an itemised receipt. This road safety message is delivered at the end of a night out, which is the exact moment when people often make a very costly decision to drive themselves home.

Unique point-of-sale software calculated the cost of dinner and drinks, plus the exact dollar amount if caught drink driving, creating a bespoke receipt that was unique to every patron.

Advertising Agency:Clemenger Bbdo Melbourne, Australia
Creative Director:Stephen De Wolf
Creatives:Joe Sibley, Giles Watson