Translation's Steve Stoute speaks about social activism as the 'core element' of impact-driven marketing
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The Ad Council’s Lisa Sherman discusses social activism, impact, and a new breast cancer risk education campaign with Translation’s CEO Steve Stoute.
It’s heartening to see how many brands are focusing on purpose and making social activism central to their work. At Translation, you truly are cultural catalysts. What are some of the things you’ve done internally and externally that you’re most proud of?
Our team at Translation is focused on social activism, both as a core element of our culture and as a pillar of our work. As one example, in 2017, we partnered with Chance the Rapper and his team at SocialWorks to fuel their grassroots movement of changing the future of public schools. We facilitated a partnership with Google.org to match Chance’s $1 million donation to Chicago Public Schools to help offset a severe budget deficit as well as initiate modular programming that will promote computer science education in schools across the district for years to come.
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