Hasta La Creative!

At the end of the summer holidays, 2/3 of the French population are already dreaming of their next break. What they find hardest is having to start reaching for the alarm clock again. Based on that very observation and to give the most courageous a real chance of heading off once more, Transavia decided to surprise the earliest of early birds with return tickets across Europe for just €5.

Getting the message across to all those super-early risers meant communicating at the crack of dawn. #GoMorning, a 30-minute campaign broadcast from 5:30am to 6:00am across TV, radio and digital channels, and publicised via advertising hoardings in both Paris and Lyon.