Dec
17
Toyota Suiting Up for Super Bowl XLVIII on Fox
Posted in: Uncategorized
Add automotive giant Toyota to the growing list of marketers suiting up for Super Bowl XLVIII.
The Toyota division is “definitely” buying commercial time during Fox’s telecast of the first outdoor, cold weather Super Bowl on Feb. 2, said Jack Hollis, VP-marketing for Toyota Motor Sales USA.
Toyota will highlight the all-new Toyota Highlander with a 60-second spot, said Mr. Hollis. “We’re definitely going to be in the Super Bowl. There’s no place I’d rather be.”
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