Apr
22
Toyota Rolls Out Hydrogen Fuel-Cell Car With Campaign Calling 'Bullsh*t' on Critics
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“The ongoing joke is that fuel-cell vehicles are 15 years away and always will be,” said Doug Coleman, national vehicle marketing manager-Prius family, electric and fuel cell vehicles at Toyota Motor sales.
Unfortunately for Toyota, which plans to introduce its Mirai fuel cell vehicle in California this October, the joke is only familiar to those in automotive and fuel-technology circles.
“The Mirai is not just a new model, but a whole new category, a whole new fuel source,” Mr. Coleman said. “There are a lot of misperceptions of what hydrogen is, where it comes from and does it make sense to use.”
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