Toyota Realigning Marketing by Product, Rather Than Discipline


Toyota Division is overhauling its U.S. marketing operations and will require 80 employees to reapply for newly created positions or take a voluntary separation from the automaker.

As part of the changes, employee roles and responsibilities are being redefined to be more “integrated, flexible and efficient,” Toyota, whose U.S. operations have 6,100 employees, said in a statement late Thursday.

The automaker said the changes were necessary “in order to meet our future business needs, and support our dealers and guests more effectively.”

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