Dec
18
Toyota Aligns Multicultural Marketing Under T2 Umbrella
Posted in: Uncategorized
Toyota says the so-called multicultural consumer is the new mainstream, not a niche.
To do a better job marketing to these consumers, Toyota will announce today it’s aligning its disparate multicultural marketing agencies into a new team dubbed “Total Toyota” or T2.
Toyota’s longtime ad agency, Publicis Groupe’s Saatchi & Saatchi Los Angeles, will take the lead on T2, according to Jack Hollis, VP-marketing for Toyota Motor Sales USA in Torrance, Calif.
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