Tour n’ Cure: #StopTheWait
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Film
Tour n’ Cure
Tour n’ Cure launched its new campaign, #StopTheWait, to eradicate Hepatitis C from the world. The film is an initiation of a movement to help cure more than 100 million patients who are waiting for a treatment, that is overly expensive and unavailable.
Featuring renowned footballed Lionel Messi, it showcases his life in 2 years versus the life of a patient who meanwhile has to wait for a cure, to live life. Messi vs. Melanie, its about time to #StopTheWait.
Advertising Agency:BBDO, Cairo, Egypt
President:Hussam Moro
Chief Creative Officer:Hussam Moro
Executive Creative Director:Ahmed El Keiy
Creative Director:Mohamed Fathy
Art Director:Kamel Basha
Copywriter:Ahmed Hany
Business Unit Director:Dalia AbdelShafi
Senior Account Manager:Dalia Khairy
Head Of Social Media:Rula El Kaliouby
Content:Rula El Kaliouby
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