Hasta La Creative!

Hey, we didn’t lie. The top of the alien’s head is, well, topless, right? Anyway, here is a really goofy new commercial for Budget Direct, an Australian car insurance company that used to have an equally goofy commercial that featured a woman singing about Budget as if it were the Tar-Jay of car insurance.

The new commercial, created by Hulsbosch, is just like the old one. It features an alien doing the Tar-Jay/Boo-Jay thing just like the woman in the original. Why the shift to aliens? We have no earthy (or galactic) idea. All we can figure is the creatives were bored and just finished watching a cheesy 1950s sci-fi movie. Goofy seems to be the overriding vision and mission of Budget Direct so we guess the new commercial does the brand justice.

Of the direction the agency took, Hulsbosch EVP Hans Hulsbosch said, “I think a lot of ad campaigns are just wallpaper these days. I like thinking outside the square, and I’m impressed Budget Direct would make such a big leap, because it is out of the box. We’ve worked with Budget Direct a number of times over the years, and it’s been fantastic to develop a whole new set of characters and TV campaign for them.”

A whole new set of characters and TV campaign? Dude, you swapped humans animated aliens and had them utter the same script as the original. Well, at least you saved a little on actor fees. We’ll at least give you that.

New ad:

Old ad: