Top Prize in Innovation Goes To MegaFon's Pavilion in Sochi
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The innovation jury awarded their Grand Prix to a giant, high tech selfie in the form of a sponsor’s pavilion at the Sochi Olympics that generated 3D images of people who snapped and uploaded their own headshots that were then posted onto the side of the building.The sponsor, Russia’s wireless marketer MegaFon, also got to showcase its mobile technology. The entry “Megafaces Pavilion at the Sochi 2014 Olympic Games” was the first Grand Prix ever won by Russia, and the first from an architecture firm, Asif Khan Ltd. In London.
WHAT IT IS: Inspired by the notion of selfies, MegaFone’s pavilion was built with the capability to show enormous 3D images of the selfies people shot of themselves in one of seven photo booths by the pavilion, or in one of the photo booths that traveled to 30 cities in Russia so that even people who didn’t go to the Olympic Games could participate.
One thing the jury really liked was the way the pavilion project blurred the lines between digital and real experiences, a trend for the future.
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