Aug
24
Top 100 B-to-B Advertisers Spent $4.8 Billion on B-to-B Ads
Posted in: Uncategorized
The second-largest category was internet advertising, with the BtoB 100 spending about $685 million on b-to-b display ads last year, down 2.7% from 2013, and making up 14.3% of all b-to-b ad spending.
The third-largest category was magazines, where the BtoB 100 spent approximately $585 million, down 14.4% from 2013. Magazines composed 12.2% of b-to-b ad spending.
The top 100 b-to-b advertisers on average decreased spending on newspaper ads (down 15.8% from 2013) and outdoor (down 9.7%), although they increased spending on b-to-b radio ads by 7.5%.
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