Hasta La Creative!

Tool of North America is signing director James Frost to its live-action roster. Born in London, and based in L.A., Frost is known for his expertise in fusing technical expertise with humor. He has worked on multiple commercial campaigns including as Nike’s “Human Printing Press,” American Express’ “Business Gold Reward Card,” BMW’s “Comparable” and Ford’s “The Dog,” among others. On the music video side, he has worked with brands and artists including Radiohead, Alabama Shakes, OK Go, Norah Jones, Coldplay, Pearl Jam, The White Stripes, and Kylie Minogue. He helemd Coldplay’s “Yellow,” Norah Jones’ “Come Away With Me,” and Radiohead’s “House of Cards.”

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