Apr
22
Tony Siragusa: The New Face of Male Light Bladder Leakage
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Former National Football League defensive tackle Tony Siragusa is telling men to put on pads — and it has nothing to do with football.
The host of the DIY network’s “Man Caves” is pitching Depend Guards and Shields in the “Guard Your Manhood” campaign, with TV ads breaking on such networks as ESPN, A&E, USA, Fox News and MSNBC on May 1, along with digital ads on such sites as eHow.com.
It’s the first time the Kimberly-Clark Corp. brand has used media advertising to highlight light bladder leakage for men, something the company says afflicts 23 million — including one in five men over 60 — a phenomenon far less discussed publicly than the same problem for women.
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