Jul
19
Tons Of Data And Not An Ounce Of Sense
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: One of the great advantages of online advertising is that it generates lots of very valuable data. This data helps us make excellent media and marketing decisions. Or so I’m told.
But I’m afraid I may be suffering from that ailment called “cognitive dissonance” because from what I can see we have lots…
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