Apr
27
To the End of Mass Marketing!
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: We have often exclaimed our displeasure with the notion of mass marketing. Mass marketing is clunky, messy, and, though the cost per user is low, the revenue per user matches. With the rise of dedicated media platforms and the fragmentation of the Internet, thanks to the likes of Google and Facebook, it is nearly truthful to say that mass marketing, or at least the effectiveness…
Post a Comment