Mar
30
TJ Maxx, Marshalls Parent TJX Taps Mindshare as Media AOR
Posted in: Uncategorized
TJX Cos., parent to Marshalls, T.J. Maxx, HomeGoods and Sierra Trading Post, has hired WPP media agency Mindshare as its media agency of record for all brands in the U.S., according to people with knowledge of the matter.
Mindshare, which deferred comment to TJX, is expected to begin working on the off-price brands immediately, including media planning, buying and analytics. Pile & Co. supported the review, Ad Age learned. Representatives from Pile & Co. and TJX were not immediately available for comment.
Prior to Mindshare, TJX worked with Hill Holliday’s media shop Trilia. Representatives from Trilia were not immediately available for comment.
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