Dec
10
Time Warner CEO Says ‘Spotty’ Promotion for VOD Is Leaving an Opening for Others
Posted in: UncategorizedForecasters may predict that TV will soon peak as digital media rises, but Time Warner isn’t seeing signs of that shift yet, CEO Jeff Bewkes said at the annual UBS Global Media and Communications Conference on Tuesday.
“There’s not much going on there right now,” Mr. Bewkes said of TV ad dollars moving to digital.
Two recent forecasts have said that digital ad spending will erode TV ad budgets over the next several years.
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