Mar
06
Time Mag Rolls Out Web Redesign as Newsweek Returns to Print
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Time magazine began rolling out a redesign of its web and mobile sites Wednesday night in a bid to start punching in the same digital weight class as CNN, The Huffington Post and The New York Times.
The new site will introduce large native ad units that unfurl as readers scroll among editorial stories. Some traditional display units are also getting a refresh, with ads for Citi pulling elements from a smaller display unit on the left side to a large box in the middle of the page.
“We’re rethinking the way ads should look,” said Jed Hartman, group publisher of news and business at Time Inc., which includes Time magazine. Siemens, Advil and Citi are sponsors for the redesign, he added.
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