Time Inc.'s Digital Video Slate Looks a Lot Like Cable TV
Posted in: Uncategorized
Time Inc. avoided many of the buzzwords du jour in its pitch to advertisers at the company’s NewFront presentation in New York on Thursday. Sure, “premium” was mentioned a few times, as was “millennial,” but for the most part, executives made a clean, well-structured pitch: We have 21 brands creating video, they reach a growing audience, this is how you can work with us.
“We’re doing more and moving ever more swiftly into the video space,” said J.R. McCabe, Time Inc.’s senior-VP of video, who concluded his portion of the company’s roughly hour-long presentation with a sizzle reel full of videos that Time Inc. produced for brands such as Chevrolet, Dewer’s and Cotton.
Time Inc. is also moving into new video space, literally: The company will have a 3,000-square-foot video studio at its new headquarters in lower Manhattan, where it’s moving this year, he told the NewFront crowd.
Post a Comment