TikTok, Foursquare Expand Partnership to Include Foursquare Attribution

TikTok is expanding its partnership with location data platform Foursquare to give advertisers on the video creation platform access to conversion insights from measurement product Foursquare Attribution. Foursquare said Foursquare Attribution helps brands quantify the effectiveness of their campaigns at driving people into brick-and-mortar stores, and it is currently being used by more than 1,000…

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