Tiki Barber Thinks Corporate America Will Pay $20,000 to Golf With Roger Clemens
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When former New York Giants running back turned entrepreneur Tiki Barber founded Thuzio, he marketed it as an online site where die-hard sports fans could rent out current and former athletes for a pickup football game, a round of golf or a Bar Mitzvah celebration.
But the company’s 20% transaction fee on the personal appearances of ex-athletes (often totaling just few hundred or thousand dollars) wasn’t exactly paying the freight. Mr. Barber said he’s having more success marketing Thuzio as a business-to-business play to corporate America than with sports consumers.
According to Thuzio, a growing number of ad agencies and corporate clients (including PepsiCo, Barclays, Morgan Stanley, Bank of America, Yahoo and Conde Nast) have booked its athletes, coaches and sports figures to make corporate appearances, host golf outings, sign autographs, deliver speeches or just tell tall tales of their playing days.
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