Hasta La Creative!

Running in Argentina, this colorful, tongue-in-cheek campaign chronicles three scenes, each of which features a person questioning their peers’ motives. In the “Birthday” spot, a girl sits in front of her locker, questioning whether her classmate truly cares about her birthday or just wanted a Tic Tac. Similarly, the other two print spots, “Funny” and “Be Right,” feature a man at the laundromat wondering whether his friends truly find him funny, and a woman slouched on the train as she ponders whether she’s actually always right. The questions appear written out in bold, pastel typeface, with each figure scrutinizing the words.