Thursday Wake-Up Call: Logan Paul Returns to YouTube. Plus, WPP and a Scandal-Hit Charity Gala
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What people are talking about today
YouTube star Logan Paul is back, already. And he wants everyone to know how much he’s changed. His new video is a very serious suicide-prevention PSA that includes interviews with survivors and advocates. (Watch it above.) He’s also donating $1 million to the cause. Paul took a three-week break from YouTube after posting footage of a suicide victim hanging from a tree in a forest in Japan a video that was widely criticized, and that he apologized for and removed. His new video nothing like his usual work. It’s polished and free of sophomoric antics, and it seems to bear the stamp of an experienced PR team. It casts Paul as having had a life-changing experience that made him reflect on life; there’s a moment when he washes his hands and face, as though he’s washing away his past sins. Nearly 9 million people have watched. Many commenters are applauding his effort and saying he deserves another chance. “Thank you for taking the time to educate yourself and thank you for humbling yourself,” one person says. Some take a more cynical view.
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