'Thursday Night Football' Ratings Sag, but Twitter Feed Surpasses Expectations
Posted in: UncategorizedPrimetime NFL games continue to experience a bit of a ratings slump, as deliveries for CBS’s first “Thursday Night Football” broadcast of the 2016 season were down significantly versus the year-ago results.
According to Nielsen live-plus-same-day data, the Jets-Bills game averaged a cumulative 15.4 million viewers and a 9.5 household rating across CBS and NFL Network, which marked a 26% decline compared to the 21.1 million viewers and 12.9 household rating notched by last year’s Broncos-Chiefs opener.
The Jets’ 37-31 win over former head coach Rex Ryan’s Bills delivered a 6.3 rating among adults 25 to 54, and a 5.4 among adults 18 to 49, both of which were down 28% compared to the year-ago demos.
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