Thursday Is Hollywood’s New Friday as Weekend Expands
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Hollywood studios are squeezing more into their weekend box office reports this year, adding ticket sales from Thursday shows and making big movie openings look even more lucrative.
Fourteen films this year with opening-weekend sales of more than $50 million were screened on Thursday nights in U.S. and Canadian theaters, according to data from Fandango.com, the ticket-buying service. That compares with two last year, when most early showings started at 12:01 a.m. on Friday.
The Thursday shows give studios extra business on a slow night and, in some cases, the chance to trumpet record totals with the extra day tossed in to the traditional Friday-to-Sunday tally. While the new accounting method suggests a better reception for a movie, it can muddle comparisons with earlier films.
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