Three Winning Plays for Marketing Measurement Madness
Posted in: Uncategorized
Every March, we welcome the madness of the National Collegiate Athletic Association’s Division I Men’s Basketball Tournament. No matter if you’re a die-hard hoops fanatic or you are simply picking teams based on your favorite college mascot, we turn into a nation of “bracketologists” whenever it’s March Madness time.
Brackets provide a convenient, intuitive heuristic for evaluating teams on a 1-to-1 basis, making it simple work to go from 64 teams down to the ultimate winner. However, the simple framework hides the analytical complexity. The odds of you successfully picking the full 64-team bracket are 1 in 128 billion!
The good news is a marketer has much better odds successfully using analytics to pick the right metrics to better understand and engage your customers.
Post a Comment