Aug
13
Three Strikes and You're Out: Dealers Wary of Honda Ad Police
Posted in: Uncategorized
Honda dealers face no shortage of challenges this year: soft national sales, a dearth of vehicle launches and an aging truck lineup.
Add to that what some dealers call the “advertising police.”
Officially, it’s known as the Honda Compliance Headquarters, an extension of the automaker’s marketing department in St. Louis, and run by an outside marketing firm.
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