Three Reasons for Jeff Bezos to Buy The Washington Post


After the shock passed Monday that Amazon founder Jeff Bezos had agreed to buy The Washington Post, talk quickly turned to why the billionaire tech innovator would want it.

Mr. Bezos is paying $250 million in cash for the Post as well as sibling newspapers including the Fairfax County Times, El Tiempo Latino, Express, The Gazette Newspapers and Southern Maryland Newspapers. He is not acquiring the Washington Post Company’s Slate website or SocialCode, the social marketing agency it owns.

Why would Mr. Bezos, whose Amazon transformed retail and Kindle disrupted the book business, buy a traditional newspaper when that industry is in decline?

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