Hasta La Creative!

There’s a lot to live up to when Apple releases earnings results after the market close today: Driven by iPhone sales, it’s beaten analysts’ estimates for profit in eight straight quarters and for revenue in seven of those.

The anticipation is building this time as well: The profit projection has climbed about 2.5% in the past four weeks as analysts at Pacific Crest Securities, Mizhuo Securities, UBS AG and others foresee strong sales for the smartphone.

Apple may report profit of $1.81 a share on revenue of $49.4 billion, based on the average of analysts’ estimates compiled by Bloomberg. To get there, here are some of the key milestones the company needs to hit, based on the projections:

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