Three Myths About the New Web Domains Coming This Fall
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Later this year, the internet will commence its biggest transformation yet with the launch of hundreds of new “dot-something” web domains. Beyond the traditional .com and .org, brand-specific and geographic domains like .google and .nyc will start popping up. While this transformation opens myriad doors for competition and innovation, some brand owners remain concerned about the risks that the new domains present.
But safeguards are in place to help CMOs protect the interests of the brands within their organizations. This is why in March the Internet Corporation for Assigned Names and Numbers (ICANN) established the Trademark Clearinghouse, to help brand owners and their agents defend their rights during the expansion of web domains. But even with over 10,000 Trademark Clearinghouse registrations as of this month, uncertainty remains surrounding the submission process.
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