Hasta La Creative!

There are plenty of pitfalls for brands on Twitter, but airlines have more difficulties to navigate than most. Air travel can be irritating and exhausting — and for some people, anxiety-inducing. Travelers tweet complaints about everything from bad food to cancellations, and their gripes can go viral fast, especially if they’re celebrities.

That’s what happened to Cathay Pacific this week after a rant by actor Seth Rogen. Another case involved JetBlue and a disgruntled YouTube star. And finally, there was a botched tweet from Malaysia Airlines — a company already in an incredibly tough position after two flights this year ended in disaster.

Here’s a look at how the carriers reacted, and how they (and other brands) might handle things better if they happen again.

Continue reading at AdAge.com