Hasta La Creative!

In an effort to reach its target audience of influential business executives in New York City, Thomson Reuters is taking over Grand Central Station with a month-long campaign.

The takeover, which begins today, includes billboards, videos, mobile and social, and is part of Thomson Reuters’ “The Answer Company” campaign, which launched last year. The push was created by TBWA/Chiat/Day, New York.

“The Grand Central Station takeover is the first execution we have developed, in conjunction with TBWA, that we call ‘hyper-mega,'” said Stephen Sonnenfeld, VP-advertising and brand integration at Thomson Reuters.

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