Hasta La Creative!

As Dear John letters go, “A Breakup Letter to Facebook from Eat24” is unusually charming and funny — but it’s still a huge bummer for the social network.

Last Thursday in a company blog post about its Facebook presence, web-based food-ordering service Eat24, which works with 25,000-plus restaurants in more than 1,000 U.S. cities, declared that effective tonight — March 31 at 11:59 p.m. PT — “we’re deleting the whole thing.” Over the weekend, the post went viral among marketing types; as of this writing it has 468 overwhelmingly supportive comments and more than 2,000 likes.

Among the reasons Eat24 cites for its decision:

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