Jun
13
This Magazine Ad for Insecticide Kills Bugs the Old-Fashioned Way
Posted in: UncategorizedThis ad really hits you over the head with its message, especially if you’re a mosquito. A few months back, to introduce Mat Inset insecticide, WMcCann in Brazil created an insert for select issues of Veja magazine. “Discover two ways to kill insects,” the copy says. “Both are fragrance-free.” Readers were encouraged to remove the…
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